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unhcr-uk

919% higher results for UK for UNHCR with Smart Donation Forms

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The client

UK for UNHCR is the UK branch of the United Nations Refugee Agency, dedicated to providing vital assistance and durable solutions to refugees worldwide. 

 

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The solution used

Donation Forms

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The results

  • 133% increase in total revenue
  • 919% increase in online revenue
  • Increased conversion rates across all fundraising campaigns, thanks to A/B testing.
  • Optimised user experience

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A valued user since

2021

UK for UNHCR - Results

The challenges

  • Show responsiveness to urgent needs by launching effective, adaptable fundraising campaigns that can be swiftly adjusted to match the situation's urgency.
  • Carry out A/B tests and regular adjustments to refine and improve fundraising strategies.

133% increase in overall donations for their charity fundraising

Optimising online fundraising has enabled UK for UNHCR to increase its income dramatically. Thanks to constant improvements to its donation forms and the adoption of A/B testing, the charity has been able to refine its appeals for donations and maximise conversions. 



This meticulous work has directly contributed to an exceptional growth in funds raised, enabling UK for UNHCR to finance crucial initiatives for refugees.

UK for UNHCR - Donations Forms

Online donations up by 919%

The launch of the optimised donation form for the Afghanistan appeal had a particularly impressive impact on the funds raised online. 

Following the launch of this form, donations soared by 919%, an exceptional result that reinforced the effectiveness of their online fundraising strategy. 

Increased conversions thanks to an optimised user experience

The testing and optimisation efforts resulted in a significant improvement in conversion rates across all donation pages.

By adjusting key elements of their online donation forms and refining the user experience, UK for UNHCR was able to convert more visitors into donors.

This process of continuous improvement has maximised the impact of each campaign, making every interaction more relevant and engaging for potential donors.

 

These improvements featured:

  • A single-column donation form layout, designed to keep the featured image in view as users scroll.
  • Use of captivating visuals and impactful images closely tied to the appeal, emphasising visible faces to foster emotional engagement.

« After running the A/B tests on the iRaiser platform and changing the layout of our donation pages, we saw that there was a 133% increase in revenue. You can see that the conversion rate and the revenue per session was much higher, and the bounce rate was actually lower. We immediately switched all donation pages resulting in a 919% increase in online income compared to July, which is monumental. »

Saige JenningsSenior Digital Fundraising Manager, UK for UNHCR

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