How Svenska Freds Boosted Online Fundraising by 50%
The Client:
Founded in 1883, Svenska Freds (the Swedish Peace and Arbitration Society) is the world’s oldest peace organisation. It is dedicated to promoting global peace by supporting local initiatives in conflict zones and advocating against arms exports.
The Solution Used:
The Results achieved
- 50% increase in conversion rates.
- 50% rise in the average recurring donation.
- Record number of new members recruited, the highest in 30 years.
- Innovation in online fundraising with new approaches tested.
A valued user since:
2021
In 2022, Svenska Freds successfully recruited 4,000 new members, marking the largest membership growth in 30 years. This achievement was facilitated by the flexibility of iRaiser’s fundraising platform, enabling smooth management of sign-ups and effective awareness campaigns. A record 1,500 new memberships were secured in just one week!
By using iRaiser’s platform, Svenska Freds diversified its fundraising methods, ranging from traditional online donations to Peer to Peer fundraising campaigns, as well as offering merchandise, gift cards, and proposing “in-memory” donations. This versatility not only enhanced donor engagement but also allowed for the integration of popular mobile payment options in Sweden, such as Swish, enabling quick and intuitive donations via mobile phone.