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Shelter

Shelter UK Doubled Its Fundraising with Smart Donation Forms

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The Client

Shelter UK is a leading organisation in the United Kingdom dedicated to providing safe and affordable housing for all. Through its mission, millions of people facing housing difficulties or homelessness receive vital support and advice every year.

 

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The Solution used

Donation forms

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Results achieved


  • £9.5 million raised in 4 years.
  • Over 40,000 new donors, including 7,000 new contributors annually.
  • 2X the impact: Their annual revenue doubled!
     

 

 

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A valued user since:

2015

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Challenges conquered

  • Managed large volumes of donations in a short period, ensuring a smooth and efficient collection process.

  • Optimised marketing tools in real-time with customised metrics, increasing donor engagement.

  • Improved data management: the platform enhanced the quality of data collected, with a higher opt-in rate, allowing for more effective donor tracking and retention.

  • Enhanced segmentation and optimised user experience.

 

Annual fundraising revenue doubled

Shelter UK achieved an extraordinary milestone by doubling its annual revenue, reaching £9.5 million in just four years. This success is directly linked to the adoption of iRaiser’s online donation forms, which enabled optimised donation management and highly effective fundraising campaigns. 

The flexibility and power of the platform were crucial in precisely targeting donors and converting their intentions into actual contributions.
Shelter - Donations Forms

40,000 new donors in 4 years!

Over four years, Shelter UK attracted 40,000 new donors, averaging 7,000 new supporters each year. With iRaiser’s donation forms, the organisation was able to draw in, engage, and retain these new contributors. 

By expanding its donor base, Shelter secures essential funding to continue its mission and intensify efforts to combat the housing crisis.

"iRaiser has allowed us to handle a large volume of donations in a short time, while setting up customised indicators to maximise the impact of our real-time marketing tools. It has also provided us with a stronger database, with a higher opt-in rate, fostering better donor retention."

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