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save-the-dogs-1

Save the Dogs Boosts Charity Fundraising by 162% with iRaiser

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The Client

Founded in 2002 in Romania, Save the Dogs and other animals fights animal abuse and reduces the number of stray animals worldwide. Operating internationally, the organisation raises awareness, advocates for legislation, and improves the quality of life for stray dogs and cats.

 

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The Solution Used

Donation forms

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The Results

  • 162% increase in donations compared to the previous year.
  • 81% increase in the average donation.
  • 290% increase in new donors.

 

 

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A valued user since:

2021

Save the dogs - Group

Turning Challenges into Triumphs

  • Precise targeting: Tailored communications and donation forms for each audience to maximise engagement.

  • Effective multi-channel integration: Utilised a combination of web, sponsored content, direct mail, social media, and SMS to maximise visibility and the impact of each donation appeal.
  • Personalised donor journey: From the initial appeal to the thank-you message, the donor experience was customised through consistent storytelling.

 

162% growth in charity fundraising

In February 2022, the charity launched a campaign with an initial goal of raising €40,000 to build a veterinary clinic in Calabria. 

Thanks to iRaiser’s donation forms and a multi-channel fundraising strategy, the campaign resulted in a 162% increase in donations compared to the previous year.
Save the dogs - Donations Forms
Save the Dogs - online donation forms
Average online donation up by 81%

By customising donation forms, Save the Dogs tailored their donation grids to specific target groups, which significantly increased the average gift amount.

Save the Dogs - online donation forms
290% increase in new donors

By effectively targeting potential donors across various channels (email, social media, direct mail), the organisation saw an impressive growth in new donors, far exceeding the previous year’s results.

"iRaiser allowed us to expand and optimise a campaign that had previously only reached our loyal donors and not so much those who were less connected to the organisation. The ability to personalise messages for each target group, both in the donation form and in the follow-up thank-you messages, was a key factor in engaging donors at all levels. The results far exceeded our expectations."

Sara TurettaFounder and President, Save the Dogs and Other Animals

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