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restos-du-coeur

4X Growth in Charity Fundraising for Restos du Cœur

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The client

Founded in 1985 by comedian Coluche, the Restos du Cœur has become a major institution in France.

With over 171 million meals distributed and €126 million raised, the organisation embodies large-scale solidarity.

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The solutions used

Donation Forms

Peer to Peer Platform

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The results

  • 4X more donations.
  • Improved donor conversion rates.
  • Fewer support requests.
    Enhanced donor engagement.

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A valued customer since

2015

Restos du Coeur - formulaire de dons

The challenges

  • Predominance of direct mail donations
  • Low conversion of online donors
  • Numerous requests for support
  • Limited payment options

An optimised online donation form

The Restos du Coeur revamped their online donation experience by implementing a new online donation form that offers a smoother and more intuitive user journey. These enhancements have led to higher conversion rates, attracted new donors, and strengthened the loyalty of existing ones.

Their online donation form now provides a simplified choice between one-time and monthly donations, with visual representations to illustrate the impact of each contribution. The number of required fields has been minimised, allowing for a quick and easy donation process.

With a responsive form and fast payment options like Apple Pay, The Restos du Coeur caters to a younger audience as well.

A peer to peer fundraising platform for a powerful multichannel strategy

In addition to leveraging an optimised donation form, The Restos du Cœur implemented iRaiser’s peer to peer fundraising platform. This platform empowers supporters to create their own fundraising campaigns through personalised online donation pages. As part of a multichannel fundraising strategy, the platform engages diverse audiences across various channels while boosting the organisation’s visibility and impact.
Restos du Coeur - formulaire de dons
Restos du Coeur - peer to peer fundraising
Restos du Coeur - Old Donations Forms

Impressive fundraising results: up to 4 times more online donations!

In their first five years of using iRaiser’s fundraising solutions, Les Restos du Coeur raised over €185 million online. In 2020, the pandemic further amplified these results, with donations increasing by up to fourfold in some cases.

For example, in November 2020, donations surged by 156%, reaching nearly €9 million in just one month. Even with a 13% drop in traffic in December 2020, donations grew by 35%, indicating a highly engaged audience and improved conversion rates.

« Thanks to iRaiser, we've improved the user experience of our donation page, making it more intuitive and easier to donate. This has enabled us to improve our conversion rate and acquire new donors as well as retaining existing ones. »

Flora BeleouaHead of Donor Relations

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