
4X Growth in Charity Fundraising for Restos du Cœur

The client
Founded in 1985 by comedian Coluche, the Restos du Cœur has become a major institution in France.
With over 171 million meals distributed and €126 million raised, the organisation embodies large-scale solidarity.
The solutions used
Donation Forms
Peer to Peer Platform
The results
- 4X more donations.
- Improved donor conversion rates.
- Fewer support requests.
Enhanced donor engagement.
A valued customer since
2015

The challenges
- Predominance of direct mail donations
- Low conversion of online donors
- Numerous requests for support
- Limited payment options
An optimised online donation form
The Restos du Coeur revamped their online donation experience by implementing a new online donation form that offers a smoother and more intuitive user journey. These enhancements have led to higher conversion rates, attracted new donors, and strengthened the loyalty of existing ones.
Their online donation form now provides a simplified choice between one-time and monthly donations, with visual representations to illustrate the impact of each contribution. The number of required fields has been minimised, allowing for a quick and easy donation process.
With a responsive form and fast payment options like Apple Pay, The Restos du Coeur caters to a younger audience as well.
A peer to peer fundraising platform for a powerful multichannel strategy
Impressive fundraising results: up to 4 times more online donations!
In their first five years of using iRaiser’s fundraising solutions, Les Restos du Coeur raised over €185 million online. In 2020, the pandemic further amplified these results, with donations increasing by up to fourfold in some cases.
For example, in November 2020, donations surged by 156%, reaching nearly €9 million in just one month. Even with a 13% drop in traffic in December 2020, donations grew by 35%, indicating a highly engaged audience and improved conversion rates.