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Fondazione IEO

+290% Online Donations for the IEO-Monzino Foundation

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The Client

Founded in 1994, the IEO-CCM Foundation supports research at the European Institute of Oncology and the Monzino Cardiology Centre, two centres of excellence in Italy. With more than €24 million allocated since 2000, the foundation is working to combat oncological and cardiovascular diseases.

 

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The solutions used

Donation Forms

Peer to peer fundraising

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The Results


  • +290% more online donations.
  • €425,000 raised in only 4 months. 
  • Launch of a campaign in 24 hours during the pandemic.

 

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Valued user since

2018

Fondazione IEO - Covid 19

The Challenges

  • React quickly in a crisis situation, by launching a campaign as part of a health emergency.
  • Diversify the types of fundraising, by combining donation forms and peer to peer fundraising campaigns.

 

  • Engage donors and build loyalty by creating an engaging donor experience through personalised communications.

A rapid response to the global health crisis

In just 24 hours, the IEO-CCM Foundation succeeded in launching a vital fundraising campaign in response to the global health crisis.

This rapid response made it possible to support the IEO and Monzino hospitals, which have become nerve centres in the fight against Covid-19, by providing essential protective equipment and materials.
Fondazione IEO - Donations Forms

A +290% increase in online donations.

Through outstanding mobilisation and a powerful fundraising campaign, the Foundation raised an impressive €425,000 in just four months, achieving a +290% increase in online donations.







This swift and substantial achievement enabled the funding of critical hospital equipment and groundbreaking studies on immunity to the virus, making a valuable contribution to the global fight against the pandemic.

Maximising Impact with Two Online Fundraising Tools

The Foundation used iRaiser tools to create peer to peer fundraising pages and tailored donation forms, making it easier for people to make contributions. This multi-faceted approach helped increase donor engagement and effectively manage the funds raised, while strengthening community support for Covid-19 research.

peer to peer fundraising platform

"During the confinement in Italy, the situation demanded an immediate response. Thanks to the ease of use of iRaiser, we were able to launch the campaign ourselves in just a few hours. We created a peer to peer fundraising page and an online donation form. We directed our online traffic to these pages by contacting all the IEO-Monzino Foundation's contacts (patients, donors and companies) by direct email." 

Daniela PezziSecretary General, IEO-Monzino Foundation

"As well as achieving record numbers for the IEO-Monzino Foundation's online fundraising campaigns, what touched us most was reading the feedback from donors who encouraged us to keep doing better!"

Daniela PezziSecretary General, IEO-Monzino Foundation
FUNDRAISING GUIDE FOR CHARITIES

Master a Multichannel Fundraising Strategy. Download the guide now!

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