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institut-cancérologique-de-louest

Success Story: How The ICO Doubled Online Donations

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The client

Located in France, the Western Cancer Institute (ICO), is a centre of expertise in cancer research. The ICO is a key player in the battle against cancer in France.

 

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The solution used

Donation Forms

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The results

  • Online Donations doubled in just six months!
  • Significant increase in the average donation, reaching over €50.
  • Expanded the donor base internationally.
  • Engaging young donors through modern payment methods and targeted campaigns.

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A valued user since

2021

ICO - Group

The challenges

  • A successful digital transformation: Introducing a modern donation solution required the institute to adapt to new practices
  • Adopting the new tools: The team successfully overcame the challenges of change, proving the effectiveness of the new fundraising platform within a traditional framework.

A 6-Month Transformation: 2X the Online Donations, plus Bigger Gifts

Within six months of adopting iRaiser's donation forms, the ICO achieved remarkable results: online donations doubled, and the average donation exceeded €50. 

The implementation of a modern, user-friendly platform provided donors with a seamless giving experience, driving an increase in both the volume and value of contributions.
ICO - Donations Forms

Growing Charity Fundraising: from Local to an International reach

The digitalisation of donations opened new horizons for the ICO, drawing in donors from both national and international audiences. By leveraging a fundraising platform with diversified payment options, the ICO successfully expanded its donor network and elevated its profile on a global scale.

Engaging new generations of donors with online payment methods

The introduction of modern online payment methods, such as instant transfer, PayPal and credit cards, enabled ICO to capture the attention of a younger audience. By adapting the donation process to the digital habits of young people, ICO not only simplified contributions but also designed impactful campaigns that resonated with this age group. These efforts attracted new young donors, cultivating a strong sense of community and engagement.

ICO - Methods payment

« With iRaiser, we also have costs, so it's very important to make people understand that yes, there is a cost, but it's recouped by the increase in donations. It's an investment that's paying off. »

Laurence SécherHead of Philanthropy and Donor Relations, ICO

« We know that trust and traceability are very important in the donation process, and iRaiser is a tool that really allows us to guarantee this to our donors, in a fairly simple way. »

Laurence SécherHead of Philanthropy and Donor Relations, ICO

« Online support is an undeniable advantage, and having just one contact person is a real plus! I have to admit that things went really well with the support team, especially from a technical point of view. I felt reassured from our very first interactions and I realised that there was a real person behind every ticket opened on the platform.»

Laurence SécherHead of Philanthropy and Donor Relations, ICO

« Our activity is concentrated in the Pays de la Loire region, as are our donors. However, with the ease of online donations, we are now seeing donors from all over France and even internationally. This is a significant change for us. »

Laurence SécherHead of Philanthropy and Donor Relations, ICO

« Students probably wouldn't have supported the ICO without the iRaiser donation form. The initiative was a huge success! This tool facilitated the teacher's educational project, allowed us to reach a new, younger audience, and raise more money for our cause. »

Laurence SécherHead of Philanthropy and Donor Relations, ICO

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