Diabetes UK Boosts Donations 195% with iRaiser Donation Forms
The Client
Founded in 1934, Diabetes UK is a British charity dedicated to fighting diabetes and accelerating research for treatments of this chronic condition.
The Solution Used
Donation Forms
The Results achieved
- 195% increase in revenue.
- 11% rise in conversion rate.
- 2X more year-end campaign donations.
- 35% increase of the average donation.
- Double the In-memory donations, reaching up to 60% of total contributions.
A valued user since:
2014
Diabetes UK has fully utilised the extensive customisation and optimisation features of iRaiser’s donation forms, including A/B testing. This approach has significantly increased both one-time and recurring donations by tailoring online campaigns to meet donor expectations. By tailoring forms and personalising donation appeals to their different audiences, the organisation has dramatically enhanced its online fundraising results.
Diabetes UK regularly experiments with new strategies to maximise the impact of its fundraising campaigns. For instance, the introduction of an “in memory” checkbox revealed a high level of interest in tribute donations, which now account for up to 60% of total contributions. These initiatives have not only improved conversion rates but also provided valuable insights into donor preferences.
