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Double the results for ASCS with Optimised Donation Forms

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The client

Since 2004, The Scalabrinian Agency for Development Cooperation (ASCS), the social and operational arm of the Missionaries of Saint Charles - Scalabrinians of Europe and Africa, has been supporting migrants, refugees and local communities in Italy and around the world.

 

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The solution used

Donation Forms

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The results

  • Launch of an emergency campaign in less than a week.
  • Double the funds raised in just 7 months.
  • Return on investment in digital tools in less than 7 days.
  • Increase in online giving, from 10% to 21% of total donations.

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A valued user since

2022

ASCS - Ukraine

The Challenges

  • Deploy an online donation form in a matter of hours, in response to an emergency.
  • Bridge offline and online giving with QR codes.
  • Have a fundraising platform capable of handling a sudden influx of traffic and transactions.

An emergency fundraising campaign launched in record time

In March 2022, shortly after the onset of the war in Ukraine and amid rising humanitarian needs, ASCS made a strategic decision to invest heavily in fundraising platforms for a swift and effective response.

With iRaiser’s online donation forms, the organisation was able to launch the #WeCareForUkraine campaign in under a week, enabling its Italian and international network to mobilise immediately.

ASCS - Donations Forms 2
ASCS - Donations Forms

Spectacular results: donations doubled in 7 months!

Thanks to iRaiser's fundraising platform, the ASCS raised over €80,000 in just 7 months. With an average donation of €120, a gift amount well above the national average. This outpouring of generosity made it possible to recoup the investment in digital tools in less than a week, strengthening the organisation's ability to support migrants and refugees at a time of global crisis.

ASCS - Methods payment
A simplified donation process = higher conversions!

iRaiser’s donation forms have transformed the donor experience by offering payment methods that align with donors’ preferences, including credit cards, Satispay, Apple Pay, and Google Pay. This diverse range of payment options has not only boosted conversion rates but also encouraged ASCS supporters to contribute more.

ASCS - Mobile QR Code
QR Codes for simpler donations at fundraising events

To boost the impact of its fundraising efforts, ASCS implemented QR codes at physical fundraising events, linking directly to its donation forms. This innovation enabled participants to make quick, seamless donations in seconds by simply scanning a QR code, alongside traditional methods. By streamlining the donation process and capturing valuable data often lost with cash contributions, ASCS expanded its donor base and strengthened relationships with supporters.

More committed and loyal donors

By leveraging iRaiser online donation forms, the organisation collected more personal data, enabling more direct and personalised communication with donors. This approach strengthened ASCS's relationships with its supporters and enhanced donor loyalty.

Thanks to this data, the tracking of donors has also been optimised, making it easier and more effective to analyse and update their profiles.

«When the crisis in Ukraine began, we needed to act swiftly and launch an appeal without delay. iRaiser proved to be the ideal solution to meet our urgent needs. With the invaluable support of the iRaiser team, we quickly launched our online donation form, providing donors with a range of tools to contribute and support our campaign effectively. »

Marianna OcchiutoHead of Fundraising and Partnerships, ASCS

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