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Antoniano

How Antoniano Achieved 121% ROI with Smart Donation Forms

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The client

For over 60 years, Antoniano has embodied Franciscan values of solidarity and giving back. The charity offers a wide range of services, from support for the most disadvantaged, to organising musical and theatrical activities, in a spirit of companionship and rebirth.

 

 

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The solution used

Donation Forms

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The results

  • Average donation up by 13% in one year.
  • Average donation of €340 for medium donors.
  • ROI of 121% on the Covid-19 campaign.
  • 60% of donors doubled their gift amount.
  • Successful multi-channel fundraising campaign, combining e-mail, telemarketing and direct mail.

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A valued user since

2020

Antoniano - storia-di-anna-e-giulia

The challenges

  • Transition to digital: Faced with the restrictions of the pandemic, Antoniano had to quickly adapt its traditional fundraising strategies to online channels.
  • Accurate donor segmentation: Effectively segmenting the donor base required careful analysis and additional resources.
  • Maintaining and strengthening commitment: Despite the absence of traditional fundraising, the charity was able to maintain and even increase donor commitment thanks to appropriate and innovative strategies.

The power of personalised donation forms

Personalising donation forms played a crucial role in Antoniano’s fundraising strategy. By tailoring each campaign to the specific preferences and behaviours of its donors, the charity captured their attention in a more compelling and meaningful way. 

This customised approach not only strengthened its connection with donors but also maximised contributions by suggesting targeted amounts aligned with their donation history.
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16 personalised donation forms for 16 donor groups

To maximise the effectiveness of its charity fundraising, Antoniano has segmented its donors into 16 distinct groups, offering each segment a tailor-made donation form. 

The personalisation focused on the donation grid, where the pre-selected amount was set at double each donor’s previous gift.

This carefully crafted strategy effectively engaged donors with tailored suggestions, increasing both their commitment and the total amount donated.

« The first lockdown accelerated a decision we had already made. With post offices closed, we needed a flexible, customisable tool. The donation form's adaptability helped us maximise each supporter’s donation potential, boosting both the average gift and overall fundraising. »

Head of Fundraising, Antoniano Onlus

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